ChatGPT Business Profile: How to Claim Your Business on ChatGPT

What is "Businesses in ChatGPT"?

Businesses in ChatGPT is OpenAI's new programme that gives companies some control over how they appear inside ChatGPT. Until now, ChatGPT built its answers about a business from whatever it found on the web. You could not correct it, and you had no idea how often it mentioned you.

The new beta changes that. It went live on 10 November 2026, and OpenAI says ChatGPT now has about 1.2 billion weekly users. That audience is why so many business owners are searching for this update right now.

The launch has two parts:

• Business Hub: a dashboard in the ChatGPT sidebar where you claim your profile, edit your details and see your numbers. Think of it as Google Business Profile and Search Console rolled into one, but for ChatGPT.
• Business Agents: an AI assistant that a business sets up inside ChatGPT, so customers can ask it about products, prices and policies.

How to claim your business in ChatGPT (step by step)

Claiming happens inside Business Hub. Here is the process as described in the launch reports:

1. Open Business Hub

Sign in to ChatGPT and go to chatgpt.com/business-hub, or open Business Hub from the sidebar. You must own the business or be authorised to represent it.

2. Find your business

Search for your business name and select the matching listing. Your profile may already exist even if you never created it, because ChatGPT builds listings from public information.

3. Prove the connection

Choose one of four methods:

• A code sent to the business phone number
• A code sent to the business email address
• A TXT record added to your website's DNS settings
• Logging in to your Shopify store

For most service businesses, the DNS TXT record is the cleanest option. If your domain is on Hostinger, GoDaddy or Cloudflare, you add it from the DNS settings page in a few minutes.

4. Pass the identity check

Before you can publish changes, add a product feed or see your numbers, OpenAI runs identity checks through a provider called Persona. You may need a government ID, business registration documents and proof that you can act for the business. For Indian businesses, keep your GST certificate, Udyam registration or incorporation certificate ready.

5. Update and publish

Once verified, your profile shows a blue tick. Check every field, correct anything wrong, and publish.

Shopify merchants can also connect from the Shopify admin, which speeds up verification and shares catalogue data automatically. Large companies and existing ChatGPT advertisers are asked to go through their OpenAI representative instead.

What you can edit on your ChatGPT profile

After verification you can manage:

• Website link
• Business description
• Category
• Logo
• Delivery and return policies
• Product feed, which is a file listing your products with current prices and stock

Write your description the same way you would for Google: say clearly what you do, where you work and who you serve. Keep your name, address and phone exactly the same as on your website and Google Business Profile.

What Business Hub insights show

This is the most useful part for marketers. For the last 28 days, Business Hub shows:

• Mentions: how often ChatGPT referred to your business. For online businesses, a mention counts only when ChatGPT references your website, not just your brand name.
• Website clicks: how many people clicked through from ChatGPT to your site.
• Discovery topics: the common themes in conversations where your website came up.

Two limits to keep in mind. First, you never see individual chats or questions; OpenAI says it does not share users' conversations with businesses. Second, numbers appear only after enough conversations build up, so a blank chart does not always mean zero.

For the first time, you can measure AI search the way you measure Google. Use these numbers alongside Google Search Console and GA4 to see whether your AEO and GEO work is paying off.

What are ChatGPT Business Agents?

A Business Agent is a chatbot your business runs inside ChatGPT, trained on your own product details and policies. When your business appears in a ChatGPT answer, a customer can open your profile and start a separate, clearly labelled chat with your agent to compare products or ask about delivery, returns and pricing.

OpenAI has set firm rules for these agents. They must say they are AI acting for the business, keep prices accurate, avoid pressure tactics and false urgency, and never ask for sensitive data such as ID numbers, health details or bank details. Purchases and sharing personal data need the customer's clear approval.

Who can use them: only eligible ecommerce and online service businesses in the United States for now. You do not need an agent to appear in ChatGPT. OpenAI says it plans to expand to more countries and business types over time, and it is reportedly building agent payments with Visa.

Is it free? Where do ChatGPT Ads fit in?

No fee has been announced for claiming a profile or uploading a product feed. The paid side is ChatGPT Ads: a business can sponsor its agent as the landing point for an ad, and sponsored placements are labelled. According to a Digiday report cited by The Next Web, OpenAI says paying does not change how often ChatGPT recommends a business in its normal answers.

Can Indian businesses claim a ChatGPT profile?

Here is the honest picture as of 12 November 2026:

• Profiles: OpenAI says any eligible business located where ChatGPT is available can claim. ChatGPT is available in India, but India has not been named, and OpenAI has not published which countries support each verification method.
• Website required: claiming needs a website for now.
• Physical shops and restaurants: these can currently claim only existing US listings. A salon in Lajpat Nagar or a cafe in Hauz Khas will have to wait.
• Online businesses: an Indian online store or online service business with its own domain has the best chance today.
• Business Agents: US only.

Our advice: open Business Hub and check whether your business shows up and whether the claim option appears for you. If it does, claim it now, before someone else edits your details or a competitor gets ahead.

ChatGPT business profile vs Google Business Profile

ChatGPT still uses other sources when it talks about your business, including your website, Google and Bing listings, reviews and directories. So the ChatGPT profile adds to your Google Business Profile; it does not replace it.

Will claiming help you rank higher in ChatGPT?

Not by itself. OpenAI has not said that claiming a profile or adding a feed increases recommendations, and its setup guide says a feed does not guarantee them. ChatGPT continues to make its own independent recommendations. Also note that OpenAI does not check every detail you submit, and support will not delete or hide a published profile on request.

What claiming does give you is accurate details, a verified tick and real data. The ranking work is still the same: a fast, clear website, answer-first content, consistent business details everywhere and genuine reviews. Our guide on getting your business mentioned in ChatGPT and AI Overviews covers those steps.

What to do this week: a checklist

1. Ask ChatGPT about your business and note what it says, right or wrong.
2. Open chatgpt.com/business-hub and check if you can find and claim your listing.
3. Keep your registration documents and DNS login ready for verification.
4. Make your name, address, phone, hours and services identical on your website, Google, Bing Places and social profiles.
5. Check your robots.txt and make sure OAI-SearchBot is not blocked, so ChatGPT search can read your site.
6. Add Organization or LocalBusiness, Article and FAQ schema to key pages.
7. Write one answer-first page for each main service, starting every section with a direct answer.
8. Keep collecting genuine Google reviews.

Prefer Hindi? Read this guide in Hindi: ChatGPT पर अपना बिज़नेस कैसे लिस्ट करें?

Elite Growth Marketing is a digital marketing agency in Madangir, New Delhi, working with local businesses across Delhi. We help businesses get found on Google, Google Maps and AI search tools like ChatGPT. Want to know where you stand? Get a free audit of your website and Google profile.

Sources

• tech-ish: OpenAI's Business Hub lets you manage your business in ChatGPT
• Fonearena: OpenAI rolls out Businesses in ChatGPT with Business Hub and Business Agents
• The Next Web: OpenAI lets businesses claim ChatGPT profiles and launch their own agents
• t2ONLINE: OpenAI launches Businesses in ChatGPT for company listings
• OpenAI: Overview of OpenAI crawlers

This is a beta product and the rules may change. We will update this guide as OpenAI adds more countries and features.

Frequently asked questions

What is a ChatGPT business profile?

It is a business listing inside ChatGPT that owners can claim and manage through Business Hub. OpenAI launched it in beta on 10 November 2026 as part of Businesses in ChatGPT. A verified profile gets a blue tick.

Is it free to claim a business in ChatGPT?

No fee for claiming a profile or uploading a product feed has been announced. Paid options exist only on the ads side, where a business can sponsor its agent as a ChatGPT Ads destination.

Can businesses in India claim a ChatGPT profile?

OpenAI says eligible businesses in places where ChatGPT is available can claim, and ChatGPT is available in India, but India has not been named specifically. A website is needed to claim. Physical stores and restaurants can currently claim only existing US listings, and Business Agents are US-only for now.

Will claiming my profile make ChatGPT recommend my business more?

There is no guarantee. OpenAI has not said that claiming or adding a feed increases recommendations, and ChatGPT keeps making its own independent recommendations. Claiming mainly lets you correct your details and see your numbers.

Can I see what people ask ChatGPT about my business?

No. Business Hub shows totals for mentions, website clicks and common discovery topics over the last 28 days. Individual chats and questions are not shared with businesses.

How is it different from Google Business Profile?

Google Business Profile controls how you appear on Google Search and Maps. The ChatGPT profile controls the details ChatGPT shows about you and gives you ChatGPT-specific numbers. You need both, and ChatGPT still uses other sources, so keep your Google profile complete.