One brings leads this month but stops when you stop paying. The other is slow to start but keeps working. Most businesses need a bit of both.
Almost every new business owner we speak to asks the same question: should I spend on Google Ads or on SEO? Both put you on Google, but they behave very differently, and choosing the wrong one first can waste the first few months of your budget.
How they differ
| Google Ads | SEO | |
|---|---|---|
| Speed | Can bring enquiries in days | Usually 3 to 6 months to build |
| Cost | You pay for every click | You pay for the work, clicks are free |
| When you stop | Leads stop the same day | Rankings fade slowly, if at all |
| Best for | Testing offers, urgent leads, seasonal sales | Steady long-term enquiries |
When to start with Google Ads
- You need enquiries this month to keep the business running.
- You are launching a new service and want to test if people actually want it.
- People search for your service when they need it urgently, such as AC repair, pest control or a dentist.
Keep the first campaign small and tightly targeted to your area. Track every call and form so you know what one lead really costs. Our guide to writing Google Ads that get clicks covers the basics.
When to start with SEO
- Your margins are small, so paying for every click hurts.
- Your customers research before they buy, such as for courses, interiors or B2B services.
- You plan to be in business for years and want a channel that keeps working without daily spending.
What we usually recommend
For most new businesses in Delhi, the sensible path is: set up your Google Business Profile and basic website SEO first, because they are cheap and start compounding early. Run a small Google Ads campaign alongside for leads while the SEO builds. Then, as organic enquiries grow, you can slowly reduce the ad budget instead of depending on it forever.
Quick answers
Does running Google Ads improve my SEO ranking?
No. Google keeps ads and organic rankings separate. Ads can, however, show you which keywords bring real customers, which helps plan your SEO.
What is a sensible starting ad budget?
Enough to get meaningful data, which for many local businesses means a few hundred rupees a day for a few weeks. It depends on how competitive your keywords are.
Can I do SEO myself?
Many basics, yes: a complete Google Business Profile, clear service pages and asking for reviews. Technical fixes and content at scale are where help usually saves time.
We use these same steps every week for shops, clinics and offices in Sangam Vihar, Kalkaji and nearby South Delhi areas.
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