Most shop owners use WhatsApp Business exactly like normal WhatsApp. These free features can save hours every week.
For many shops and service businesses in Delhi, WhatsApp is where most customer conversations already happen: prices, availability, directions, orders and payments. Yet most owners use the WhatsApp Business app exactly like personal WhatsApp. These seven free features can make a real difference.
1. A complete business profile
Add your address, business hours, a short description, your website and email. Customers can see all of this without asking, and it makes your business look established.
2. Catalogue
Add your main products or services with photos, prices and short descriptions. When someone asks "what do you have?", you can share one catalogue link instead of twenty photos.
3. Quick replies
Save answers to questions you get every day, such as timings, location, delivery charges and payment options, and send them with a short shortcut. This alone can save an hour a day for a busy shop.
4. Greeting and away messages
A greeting message welcomes new customers automatically. An away message tells people when you will reply if they message after closing time, so they do not go to a competitor.
5. Labels
Tag chats as "new customer", "order pending", "paid" or "follow up". It becomes much easier to see who needs a reply and who you should check back with.
6. Broadcast lists, used carefully
Broadcast lists let you send an offer or update to many customers at once, and each person receives it as a private message. Only people who have saved your number in their phone will receive broadcasts. Send useful updates, not daily spam, or people will block you.
7. Short link and QR code
WhatsApp Business gives you a short link and a QR code that open a chat with you directly. Put the QR code at your counter and on your visiting cards, and the link on Instagram, Google Business Profile and your website.
When you need more than the app
If you get hundreds of messages a day, need several team members on one number or want automated replies and order updates, the WhatsApp Business Platform (API) is the next step. It has message charges from Meta, so it is usually worth it only once volume is high. Our guide on why WhatsApp marketing works in India covers the bigger picture.
Quick answers
Is WhatsApp Business free?
Yes, the WhatsApp Business app is free. The WhatsApp Business Platform (API), used by larger businesses for automation, has per-conversation charges.
Can I use WhatsApp Business and personal WhatsApp on one phone?
Yes, as long as they use two different phone numbers, for example on a dual-SIM phone.
Why are my broadcast messages not delivered to some people?
Broadcasts only reach people who have saved your number in their contacts. Ask regular customers to save your business number.
We use these same steps every week for shops, clinics and offices in Hauz Khas, Malviya Nagar and nearby South Delhi areas.
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