These are estimates. Real costs depend on your keywords, competition, ad quality and location. Check your own keywords in Google Keyword Planner.
Many local businesses start with a test budget for 2 to 3 months to collect real data on clicks, leads and sales, then increase spend on the campaigns that bring customers. The right number depends on your cost per click and how many leads you need, which is what this calculator shows.
It depends on what a customer is worth to you. Multiply your average customer value by the share of leads that buy. If a customer is worth ₹20,000 and 1 in 5 leads buys, each lead is worth about ₹4,000 to you before costs.
Yes. Google Ads can spend up to 2 times your average daily budget on busy days, but over a month it does not charge more than about 30.4 times your daily budget.
Cost per click changes with keywords, competition, location, time of year and ad quality. Use the industry values only as a starting point and replace them with your own campaign data.
We build campaigns around leads and sales, with clear monthly reports.
