
Keep it under about 580 pixels, which is usually 50 to 60 characters. Google measures width in pixels, so wide letters like W and M use more space than i or l.
Aim for about 120 to 155 characters. Google may cut longer text and sometimes writes its own snippet from your page, but a clear description still helps people choose your result.
Not directly. It affects how many people click your result, and more relevant clicks help your page perform better over time.
In WordPress use your SEO plugin, in Shopify use the search engine listing section, and on a custom website it is the title tag and meta description tag in the page head.
Our SEO team rewrites titles, descriptions and content for pages that bring enquiries.