Free Tool

UTM Link Builder

Create clean tracking links so Google Analytics shows exactly which ad, post or QR code brought each visitor.

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Enter your website URL to build the link.
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How it works

Track Every Campaign in 3 Steps

1. Paste your page linkUse the exact page people should land on, like an offer or service page.
2. Pick where it will be sharedChoose a preset or fill source, medium and campaign yourself.
3. Use the new linkShare it in your ad, post or QR code, then check Google Analytics under Traffic acquisition.
FAQs

UTM Link Questions

What are UTM parameters?

UTM parameters are small tags added to the end of a link, such as utm_source and utm_medium. Google Analytics reads them and shows exactly which post, ad, QR code or WhatsApp message brought each visitor.

Which UTM fields are required?

Use source, medium and campaign on every link. Term and content are optional. Use content to tell apart two ads or two buttons in the same campaign.

Should UTM values be lowercase?

Yes. Analytics treats Facebook and facebook as two different sources, so keep everything lowercase and use underscores instead of spaces. This tool does that for you.

Can I use UTM links on my own website?

No. Use UTM links only for traffic coming from outside, like social posts, ads, emails and QR codes. Internal links with UTMs break your session data.

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